Design Thinking for Deep Tech with Bill Burnett

Design thinking is generally thought of as an iterative, user-centric approach to creating innovative technologies and solving problems. But in deep tech, the technology is often already created so is there a place for design thinking?

Bill Burnett, Executive Director of the Design Program at Stanford University and co-author to New York Times Best-seller Designing Your Life, shares how deep tech product design teams can start with technologies and find needs through the design thinking process.

Additionally, Logitech’s Grégory Franc de Ferrière, Head of Products – Logitech Headsets, will share a case study on how design thinking influenced the design of one of their speakers.

This is a great opportunity for product design and new business development teams in corporates and startups ​to get a different perspective on design thinking and learn how it can be applied in your company. REGISTER HERE